I had a brief stint in marketing, mostly as an editor but also as a copywriter. I was decent at the latter, I think, but even if I’d kept it up I never would have flourished. It requires a certain overconfidence, even arrogance, that I’m not comfortable faking—in part because I’m not comfortable on the other end of it either. In fact, I despise it.
I’m what my wife calls a brat (in the non-kink term). If I feel like I’m being persuaded too hard to do something, I’ll resist on principle. The easiest way to get me to avoid a piece of media is to tell me I have to watch/read/whatever it. If you actually sit me down and make me consume that media, I’m guaranteed to hate it.
Basically, marketing that consists of “You will love this thing” rhetoric does not appeal to me. Reviews that do the same appeal even less.
Continue reading “The Womanizer, and how it didn’t work for me”